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TheRealWine: Redefining Millennial Street Music for ATLiens
The ability to transform pain, fear, rage, ecstasy, & fantasy into beautiful poems of music is borderline superhuman. Music is the universal language of the world & it marks precious moments in our lives. Very few people possess the ability to create words & sounds which alters the direction of our thoughts & state of mind. The childhood of Lanard Harris was critical towards his development as a Global recording artist. MS13, Dime Block, Norteños, Southdale Bloods are notorious gangs in Kansas City, and very few young black males escape the death grip of these vices. Violence, drugs, low economic opportunities plagued black families during the late ’80s & ’90s. Either you had a wicked jump shot or sold crack rocks to survive till tomorrow.
Lanard Harris escaped a near-death experience as a child and leaned on music to help identify his pain & most inner fears. Lanard Harris utilized the power of music to champion his environment & create an inner vision of hope for the future.
Music became the centerpiece of Lanard Harris which gave birth to “TheRealWine.” Lanard launched invested & bet on himself in 2013. Fine Wine Entertainment, LLC launched as the main label & multiple critically acclaimed musical projects. “Out the Cellar” was the initial album released and showcased the raw & uncut lyrical rap skills of “TheRealWine.” The featured track “No Sleep” became a significant street anthem & reflected the grind of the Kansas City streets.
“TheRealWine” took five-year hiatus to evaluate his sound, lyrical delivery, & brand direction. During the musical rehab phase, “TheRealWine” suffered the greatest loss of his life, with the passing of his father. Lanard was supremely close to his father & nothing compared to a loss of a parent. Lanard Harris expended six months soul searching and redefining his life purpose & personal will to win. “TheRealWine” leveraged his ability to transform the world from his view into simple rhymes of hope & millennial street dreams.
“TheRealWine” dropped his 2nd album “Out the Cellar 2” and the lead single “ATM” was his breakout commercial single. “ATM” was a smash hit in the nightclubs throughout the Midwest & south music regions. The Atlanta music scene immediately embraced the record & DJ’s nationally co-signed all the hard work of “TheRealWine.” The lead single “ATM” charted nationally on Digital Radio Tracker(www.digitalradiotracker.com) on the Top 150 Independent charts. “TheRealWine” digital music streaming fanbase covers over ten countries including France, United Kingdom, Italy, Germany, Canada, & Africa. The brand of “TheRealWine” in 2019 will focus on global & international branding, merchandising, Millennial clothing, & multiple non-profit ventures. “TheRealWine” is redefining Millennial Street Music.