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I’m starring in the eyes of Global Recording Artist J-Thuro record music at Brewery Recording Studios in Brooklyn, New York. The studio is packed to capacity with fellow recording artists, New York journalists, bloggers, marijuana smoke, exotic women, jerk chicken & rice, Aquahydrate, Patron, & D’usse. The energy in the building feels like New York Knicks basketball in the ’90s. The music is blaring through grizzly bear size speakers, Brooklynites arguing about whose Top 5 DOA, the women are live streaming from Instagram, & all I can focus is how J-Thuro is delivering the bars in the recording booth. It’s like everything is white noise and his voice hurdles over everybody’s in the room.
J-Thruo is rocking a customized “hand painted” Notorious B.I.G tee shirt, vintage denim jeans made in Brooklyn, & a blacked out Cleveland Cavaliers hat and reflects the pure swag of Millennial Hip-Hop. The main engineer becomes frustrated because of the noise, but J-Thuro is unfazed, and the assistant engineer advises him to “keep flowing.” That’s the genius of J-Thuro, his whole life he’s been unflinching and relentless about any & everything he wants. J-Thuro has never had a moment to relax or feel confident in tomorrow. He’s always had to seize the opportunity and optimize the moment.
J-Thuro emerges from the booth drenched in sweat, passion, and fuming with confidence. The chief sound engineer issues his insights on the studio session, and J-Thuro humbly listens as if he’s a rookie. The humility of J-Thuro as a leader separates him from most artists. He’s always focusing on refinement & chasing amazing. A strong single mother guided the childhood of J-Thuro with ethnic roots from Guyana. J-Thuro shares stories of walking home from school and watching his closes childhood friend get killed in front of his face. J-Thuro can still smell the wet blood in the air & visualizes his childhood falling face forward to the concrete. These “Boyz In The Hood” type memories created a calculated “Black Heart” and a guarded soul.
A drug epidemic ravaged East Flatbush during the 1980s and early 1990s, mostly in Vanderveer Estates Apartments now known as Flatbush Gardens. The intersection of Foster between New York Avenue and Brooklyn Avenue area to the south was called “the Back Page” because its many murders went unnoticed. The area around the Nostrand playground had various gangs: Crips, Gangster Disciples, Jamaicans (Shower Posse), Trinidadians and Grenadians particularly notorious for turf wars, shootouts, and Pitbull fights.
Busta Rhymes, MC Lyte, Notorious B.I.G, Jay Z, Ol’ Dirty Bastard, and more rap legends born from the soil of Brooklyn. J-Thuro wears the history & culture of Brooklyn as a “badge of honor” and fully understands the weighty responsibility of becoming another bright star from the Brooklyn lineage. The studio remains filled and even louder than before with everybody engaging in true Brooklyn fashion. J-Thuro shares his business & marketing plan for his newly launched music label. His mindset is razor sharp for business, and he’s more excited with his office development plans, expansion, global expansion, & incoming music artists.
J-Thruo leans over and yells in my ear, that his time is now and no one will deter, detract, or stop his relentless pursuit of greatness. I smile at him and say, “how can you be so sure?”. He simply gave me a “death stare” for about 3 seconds and walked back into the recording booth and drop a severe reminder why he’s The New Face of Millennial Music Rage & Independence.